The Power of Sales & Marketing Automation
It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? When brands take a revenue-oriented approach, a co-action of sales and marketing automation can help close the high-value accounts much faster. This blog post will elucidate how automation can bridge the gap and combine the power of sales and marketing!
Sales and marketing teams need to work together to innovate and maximize performance. Integrating sales and marketing automation gives a unified view of the customer, engaging them at each stage of the customer journey. Gone are the times when sales automation and marketing automation worked in two different spheres.
The Sync - Sales and marketing automation need to work as one to understand the audience better, creating campaigns that are more targeted and helping the sales team effectively communicate throughout the buyer’s journey. Sales automation aims at managing pipelines effectively, prioritizing accounts, and forecasting precisely.
The Tools - Marketing teams love analytics dashboards. If the marketing team passes on this crucial information to the sales team, they’ll generate actionable insights based on how the audience engages with marketing campaigns. They often use web analytics for hyper-personalized campaigns, zeroing in on customer behavior and buying patterns. Sales teams store pivotal data in the CRM that can help the marketing teams create collateral and campaigns that address customer pain points and build robust connections.
Marketing automation helps you understand your customer’s preferences, needs, and where they are in the funnel. When you merge the capabilities of the two, the sales team is better able to score leads and gain beneficial information about the prospect, and the marketing team gains extensive customer information and learns what the audience needs, creating real-time, satisfying experiences.
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